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We are a diverse group of community-focused individuals on a collaborative mission to educate and make a benevolent difference. From our founders and staff, to our magazine contributors, to our volunteers, to our event participants -- each individual involved in GO2GOAL is committed to our group's effort to spread positivity and goodness.

We are small business owners across an array of industries, executive directors of charities and non-profits, stay-at-home moms, teachers, community leaders -- and many other titles in between. Our organization is open to anyone with a passion for doing good or an interest in offering authentic resources to the community.  Between our publication and philanthropic events, we offer a wide variety of ways for you to join the movement and be a part of the difference.


GOAL Magazine was founded by the managing partners of SecondHalf Coach Wealth Management, a fee based financial planning firm in Latrobe, PA.  The partners had a vision to turn the company's client financial newsletter into a more robust resource that compiled the eclectic talents of like-minded professionals and leaders into a collaborative educational magazine filled with authentic and enriching information on a span of topics.  Believing firmly in the power of being diversely informed, they wanted to offer their clients more than just the latest updates on the economy and firm-specific news.  They partnered with other local service providers who shared their desire to provide their clients with a communication touch-point that carried more value and the publication was born.  

The bi-annual publication has been fine-tuned and expanded since its initial issue in 2016.  Dozens of writing contributors have published hundreds of articles that bring timely and insightful information to readers, but also showcase the contributors' businesses to a widespread audience of over 25,000 readers each year. Beyond the industry-specific articles ranging from financial planning advice to photography best practices, the magazine team also uses the cover story as a space to highlight uplifting local stories and build awareness about important community issues.  The team is currently in the process of launching a brand new educational podcast channel -- GOALcast -- where contributors will also have the opportunity to share their expertise in the audio space

With the professionally designed and printed magazine as a platform and a strong commitment to give back to the community, the GO2GOAL organization received its 501(c)3 not-for-profit status in 2018 and became a do-good movement hosting several recognized annual philanthropic events. Between our golf outing, Gala and philanthropic female social group, hundreds of thousands of dollars have been gifted to a spread of local charities and GO2GOAL's impact only continues to grow each year.  

Whether you are hoping to expand your marketing reach to new audiences, offer a valuable resource for your clients, or give back to the community in a powerful way -- we would love for you to join us! Visit the other sections of our website to learn more about how to support our events or become involved in the publication.

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